5 Fun & Honest Strategies to Get More Customers to Your Local Business
Running a local business is kind of like throwing a party—you’ve got the great space, the amazing service, and the best products, but if no one shows up, what’s the point? If you’re struggling to bring in new customers (or keep the ones you have), don’t worry—you’re not alone. Here are five tried-and-true strategies that can help you attract more people to your business without breaking the bank.
1. Be Google’s Best Friend (a.k.a. Optimize Your Google Business Profile)
If your business isn’t on Google, does it even exist? When people search for a business like yours, you want to be the one that pops up with glowing reviews, clear business hours, and an easy-to-find location.
- Claim and verify your Google Business Profile (formerly Google My Business)
- Add high-quality photos (because no one trusts a business with zero pictures!)
- Keep your business hours and contact info up to date
- Encourage happy customers to leave reviews (and actually respond to them!)
It’s free, easy, and can make a huge difference in getting more foot traffic through your door.
2. Make Social Media Your Sidekick
Social media isn’t just for influencers and dance challenges—it’s a goldmine for local businesses. Platforms like Instagram, Facebook, and TikTok let you connect with your community and showcase what makes your business awesome.
- Post behind-the-scenes content to show the human side of your business
- Engage with your audience (respond to comments, DMs, and tags—don’t ghost people!)
- Run giveaways or special promotions to encourage shares and referrals
- Use local hashtags to attract nearby customers (#ChicagoEats, #LocalCoffee, #SupportSmallBiz)
The best part? You don’t need a huge budget to get noticed—just be consistent and authentic.
3. Get Involved in Your Community
People love supporting businesses that give back. Show your community some love, and they’ll return the favor.
- Sponsor a local event or youth sports team
- Partner with other local businesses for cross-promotions
- Host free workshops or events (like “DIY Pizza Night” at a pizzeria or “How to Keep Your Carpet Clean” for a cleaning service)
- Set up a booth at farmers’ markets, fairs, or community gatherings
When people see your business actively contributing to the local scene, they’re more likely to remember you when they need your services.
4. Word-of-Mouth is King (So Give People a Reason to Talk!)
People trust recommendations from their friends and family way more than any ad you could run. But how do you get them talking?
- Offer exceptional customer service (be the business that people rave about!)
- Create a customer referral program (e.g., “Bring a friend, get 10% off”)
- Surprise customers with unexpected perks (a freebie, an extra discount, or just a heartfelt thank-you note)
- Encourage user-generated content (ask customers to share photos using your products and tag your business)
Give people an experience worth sharing, and they’ll do the marketing for you!
5. Make It Easy for People to Buy from You
Ever try to check out at a store and the website is clunky, or they only accept cash, or you just can’t figure out how to place an order? Frustrating, right? Don’t let that be your business.
- Accept multiple payment options (cash, credit, Apple Pay, Venmo—whatever makes it easy!)
- Have an easy-to-use website (with clear pricing, contact info, and an FAQ section)
- Offer online booking if applicable (especially for service-based businesses)
- Make sure your business is accessible (ramps, parking, delivery options, etc.)
The easier you make it for people to give you money, the more likely they will.
Final Thoughts: It’s All About Connection
At the end of the day, people don’t just buy from businesses—they buy from people. Show up, engage, and create an experience that makes your customers feel valued. The more you connect with them, the more they’ll support you (and tell their friends about you!).
So go out there, try these strategies, and watch your business grow! And if you found this helpful, share it with a fellow business owner who could use a boost.